Indian Dr Swati Kapoor (Practo) believes that high tech can fundamentally change the way care is delivered and accessible in India by making health services more efficient and affordable for the masses.
However, the industry is struggling to make the transition, she explained in an article published at the end of September on the open Indian platform Youthkiawaaz.com.
The expert presents 5 ways to promote the development of health tech within the country:
1. To increase public investment in research programs;
2. To encourage doctors to adopt new technologies;
3. To gain consumer trust;
4. To inform patients about the benefits of a digital healthcare system;
5. To promote new technologies dedicated to the healthcare sector.
To improve access to care, the Indian health system should invest in health tech
The healthcare industry in India is expected to reach US$280 billion (€238 billion) by the end of 2020. The health care sector is one of the country’s largest sectors and has contributed to the nation’s revenue through proliferating doctors, hospitals, clinics, labs, medical tourism, and employment opportunities.
Less than 10% of Indian hospitals budget is devoted to IT initiatives
In order to continue to evolve in the right direction, the healthcare sector must focus on new technologies, Dr Swati Kapoor said, to improve access to care and the quality of services. However, the majority of hospitals planning less than 10% of their annual budget for IT initiatives.
The expert share five ways to change the face of the Indian healthcare sector to make it more tech-savvy and offer improved medical facilities to every citizen of this country.
1. Increase public sector funding in research programs to support technology
« Though the Indian healthcare sector is brimming with opportunities, the Indian government spends merely 30% of its total health care budget on primary health care, » Dr Kapoor said.
A lack of measures facilitating access to health for the most deprived
The health system in India is divided between the public sector and the private sectors. The latter is largely responsible for driving the adoption of new technologies in the country. There are a few government health insurance and care programs, « yet a dearth of these initiatives for rural and below-poverty-line citizens leads to inefficient and expensive medical facilities for these strata ».
By developing new technologies in the industry, care services could become cheaper, the expert said. In her opinion, the government could engage in dialogue with private sector stakeholders in overcoming the common challenges faced by health care consumers. She also believes that public healthcare policies and projects could be more effective and cheaper if digital technologies are applied to them.
2. Encourage technology adoption by doctors
« Tech-savvy doctors can change the healthcare sector as they are the trendsetters in this segment, » Swati Kapoor said. Patients trust them more as they are aware of the latest initiatives in the sector. In addition, pharmaceuticals, medical device companies and other healthcare professionals customize their products, services and marketing strategies to suit the doctors’ requirements and thus propose more modern and innovative solutions.
« Indian doctors must use technology and stay up-to-date with the latest trends, mobile applications, and gadgets to improve patients’ overall healthcare experience. »
The interest of an electronic health record
Managing a vast patient data system can be made easy by using EHR that allows doctors to easily access the medical history of their patients, the expert said.
She added that more than 60% of the Indian population lives in villages with limited access to hospitals, qualified doctors and health facilities. « Telemedicine can offer long-distance and quality health education and real-time consultation at a reasonable cost to people in different regions. »
- With the increasing penetration rate of smartphones in India, WhatsApp, text messages, applications and emails can be used by doctors and patients for consultation. Online bank transfers or mobile wallets can also be used to pay for availing the various health care services.
- Medical gadgets such as infrared thermometers and digital stethoscopes can accurately determine the patient’s health within a few seconds.
- Mobile health applications such as Practo help doctors develop their digital presence, connect with patients and manage their schedule effectively. The digital healthcare company PEPID offers continuing medical education to doctors and keeps them updates on the various diseases and their management.
« Once doctors are convinced about going the digital way, the entire industry will follow suit. When they mentor healthcare start-ups, they learn how technology can help them offer the best care to their patients. In return, health care start-ups get insights related to the field and can innovate to offer better tech-savvy healthcare solutions. »
3. Healthcare startups should build trust among their users
« Healthcare is an incredibly personal affair, and hence, doctors and patients do not want to compromise on their privacy, » Dr Kapoor said. « Trust is the most important factor that influences technology adoption in the healthcare sector. Startups introducing products, applications, and software must guarantee their customers that their personal information will be secure. »
According to her, startups should work closely with doctors, involve them in their marketing campaigns and modify their products and services to best meet customers needs. Physicians could help them validate the relevance of their technology to the healthcare sector, leading to an increased use of such digital applications and services.
4. Inform patients about the benefits of a digital healthcare system
When a physician uses the latest health technologies, patients may be at first be apprehensive about using the application, confidentiality of their data, and technical failures.
These factors may constitute significant barriers to the large-scale adoption of new healthcare technology, the expert said. Therefore, efforts must be made to ease their anxieties and to enable them to adapt to this change.
« Patients should be educated on how technology can make their lives easier and reduce their overall health care costs. For instance, a patient with diabetes can benefit from a mobile application that offers round-the-clock monitoring of their glucose levels, is easy-to-carry, and offers accurate and quick results. »
5. Involve pharmaceutical and healthcare companies to promote technology to the masses
Pharmaceutical and health companies inform and educate doctors about the latest research and advances in medicine and health areas. « To drive the tech-savvy trend in the healthcare sector, (…) pharmaceutical firms can embrace digital health tools in combination with the medications they market to offer better healthcare solutions (…). For instance, a host of medical devices like insertable heart monitor, pacemakers and defibrillators can make life comfortable for a patient with cardiovascular disease, » Swati Kapoor said.
Novartis is developing a digital device-drug combination for patients with angina. The device will monitor the condition of the patient and offer early intervention by administering the heart-failure medication to avoid anxiety and increased emergency-care expenses.
« The ways mentioned above to make the Indian healthcare sector more tech-savvy can not only change the way healthcare is delivered, but also make health care convenient and affordable for everyone, » Dr Kapoor said. « Embracing technological advances in this field will offer innovative solutions for current and future healthcare issues. »