In February 2017, the United Arab Emirates’ (UAE) Ministry of Interior and Japan’s Smartmedical Corp. have signed an agreement to use a vocal emotion recognition technology to carry the UAE’s national happiness program, a national program dedicated to happiness in the UAE.
The Smartmedical’s technology, called « Empath », identifies emotions in real-time by analyzing various properties of the voice.
Empath: a tool to objectively analyze emotions
Empath can identify emotions of a person in real-time, regardless of language, by analyzing multiple physical properties of the voice, such as intonation, pitch, volume and speech.
The tool has been developed through collaborative research with renowned universities like the University of Tokyo and Nara Institute of Science and Technology (Japan). Its creators won the first prize of the Japan Resilience Award 2015 and an excellence award at the MCPC Awards in 2015.
« Smartmedical’s Empath is a great instrument to measure people’s happiness and positivity. It’s easy-to-use and convenient for analyzing emotion in real-time from vocal inputs. We are very pleased to be introducing it to enhance our national happiness campaign, » said Lt. General Saif Abdullah Al Shafar, Ministry of Interior Undersecretary (UAE) at the time of signing the agreement.
UAE: a national campaign dedicated to happiness
On February 13th 2017, Smartmedical Corp. and the United Arab Emirates Ministry of Interior signed an agreement at the 2017 World Government Summit, held annually in the UAE since 2013. Through this alliance, the Japanese company agrees that the United Arab Emirates is using its device, Empath, as part of its national campaign « Express your love for UAE ».
The partnership between the two countries has been contracted a few weeks ago but the solution developed by Smartmedical (renamed « I Love UAE » for the occasion) was officially adopted in the UAE at the launch of the campaign in October, 2016.
The world’s first Ministry of Happiness
The Government of the UAE has established in 2016 the world’s first Ministry of Happiness to achieve a happier society as a national project. In December 2016, they conducted a national happiness and positivity survey for citizens of various nations, including tourists (results of the study have not been published yet).
« The UAE’s happiness program is innovative and unique. However, the problem with measuring happiness and positivity is that it tends to be a subjective judgment, said Takaaki Shimoji, Board Director of Smartmedical Corp.. The strength of Empath is that it measures happiness as an objective indicator by analyzing people’s emotions [scientifically]. »
First step of this program: measuring the happiness of UAE Ministry of Interior employees, announced both parties.
Picture: Takaaki Shimoji, Board Director of Smartmedical Corp., and Lt. General Saif Abdullah Al Shafar, Ministry of Interior Undersecretary, singed the agreement in February 2017, attended by H.H. Saif bin Zayed al Nahyan, Deputy Prime Minister and Minister of Interior, Dr. Amal Al Qubaisi, president of the Federal National Council, and HE Ohood bin Khalifan Al Roumi, Minister of State of Happiness.